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Genius Sports Secures Exclusive Betting Data Deal with 18 European Leagues via GeniusIQ Innovation Platform

Genius Sports has signed an exclusive innovation and data partnership with the European Leagues, leveraging its GeniusIQ platform to deliver official betting data for 18 top-tier football competitions across the continent. This landmark agreement represents a major advance in how real-time sports analytics are licensed and utilized by bookmakers and media platforms.

A New Standard for Betting Data

Under the agreement, Genius Sports will provide verified live data streams. Including goals, cards, substitutions, and possession metrics, from 18 national league competitions. This data will be distributed to sportsbooks, media providers, and data aggregators through the GeniusIQ platform, offering unmatched accuracy and insight for pre-match and in-play betting markets.

The move addresses a long-standing demand from operators for trusted, league-sanctioned data to reduce disputes and improve wagering transparency.

Strengthening League Control and Integrity

By partnering directly with Genius Sports, the European Leagues gain full control over how their competition data is licensed and monetized within the betting ecosystem. This framework helps protect league IP, ensures data accuracy, and promotes ethical usage, supporting industry integrity and sustainability.

GeniusIQ serves as the official conduit for distributing league data, effectively reducing reliance on informal sources and parallel feed providers.

Boosting Innovation and Fan Engagement

GeniusIQ’s deployment enables operators to enhance fan experiences through features such as bespoke data overlays, predictive visualizations, and enriched match statistics. The platform supports deeper storytelling for broadcasters and interactive features for sportsbooks, helping transform raw data into engaging content for fans.

This commercial licensing arrangement is expected to raise industry standards, support responsible gambling practices, and open new opportunities for fan-centered innovation tied to official league data.

Market Implications and Long-Term Vision

The deal marks a strategic step in consolidating league data rights under secure and transparent distribution. Genius Sports now holds exclusive rights to monetize betting-related usage of competition data across 18 major European leagues, cementing its position as a key infrastructure partner.

League organizations stand to benefit through new revenue streams, while operators and media partners gain access to consistent, trusted information that enhances prediction models, risk management, and audience engagement.

Sources: SportsPro, Businesswire, iGamingToday