In a momentous stride towards the future of global sports partnerships, the International Olympic Committee (IOC) has proudly welcomed Anheuser-Busch InBev (AB InBev) into its esteemed The Olympic Partner (TOP Partner) sponsorship programme. The brewing giant's zero-alcohol beer brand, Corona Zero, is set to take center stage as the official global beer sponsor for the upcoming Olympic Games, solidifying a partnership that will span multiple Olympic cycles until the Los Angeles Summer Olympic Games in 2028.

A Global Celebration with Corona Zero

As a worldwide Olympic and Paralympic partner for three consecutive Games – Paris 2024, Milan-Cortina 2026, and Los Angeles 2028 – AB InBev's Corona Zero is poised to bring a new dimension of celebration to the world's greatest sporting event. This collaboration goes beyond traditional sponsorship, creating a dynamic connection between the spirit of the Olympics and the ethos of Corona Zero.

Key Highlights of the Partnership

Corona Zero's Global Statur

Extended Partnership Duration

Worldwide Presence

Innovative Activation Strategies

Commitment to Sustainability

AB InBev's entry into the TOP programme as the provider of Corona Zero heralds a new era in the Olympic sponsorship landscape. The partnership is not just about branding; it's about crafting a global narrative that intertwines the joy of celebration with the spirit of the Olympics. As Corona Zero becomes the global beer sponsor for the next three Olympic editions, the world can anticipate an immersive and responsible celebration that transcends borders, embodying the true essence of the Olympic Games. The journey begins with Paris 2024 and paves the way for a refreshing legacy that extends through Milan-Cortina 2026 and culminates in the vibrant city of Los Angeles in 2028.

Sources: Sport Pro Media, SportBusiness, Wikimedia Commons