Share on

Pogacar, Ganna, Van Aert, Van der Poel Milan-Sanremo Cyling

© ProShots

Chasing Glory: The Stars Align in the Cycling Spring

As the winter chill gradually relinquishes its grip and nature awakens from its slumber, a sense of anticipation permeates the air. For cycling enthusiasts, this heralds the dawn of a new season—a time of renewal, excitement, and boundless possibilities. With the advent of spring, the cycling community eagerly anticipates a flurry of races, challenges, and triumphs that will unfold across roads and landscapes worldwide.

Unveiling Insights from Cycling Enthusiasts

In the heart of the cycling community, anticipation surges as the dawn of spring approaches. With the promise of warmer weather and longer days, cyclists around the globe gear up for an exhilarating season of races and competitions. As sponsors keenly observe the evolving landscape of cycling, understanding the pulse of enthusiasts becomes paramount. Recently, we conducted a comprehensive survey to delve into the preferences and inclinations of cycling aficionados, unearthing valuable insights that pave the way for strategic partnerships and engagements.

Survey Snapshot: Unveiling Cyclists' Preferences

In our survey, which garnered responses from a diverse array of cycling enthusiasts, a resounding 59% expressed a keen interest in cycling. Among these enthusiasts, distinct preferences for favorite teams emerged, shedding light on the dynamic landscape of cycling fandom.

Notably, the top five favorite teams among respondents included Visma - Lease a bike (44%), Soudal - Quick-Step (16%), Alpecin-Deceuninck (9%), Intermarché-Wanty (7%), and Lotto-Destiny (6%). The Belgian teams are obviously among the most popular. The fact that Wout Van Aert rides for Visma and they've won all grand tours last year, makes also sense.

Spring Cycling Calendar: Mark Your Dates

As the cycling spring beckons, a plethora of exhilarating events await enthusiasts worldwide. Here's a comprehensive program featuring the dates of major cycling events:

- February 24: Omloop Het Nieuwsblad

- February 25: Kuurne-Bruxelles-Kuurne

- March 2: Strade Bianche

- March 3-10 Paris-Nice

- March 4-10: Tirreno-Adriatico

- March 16: Milano-Sanremo

- March 22: E3 Saxo Classic

- March 24: Gent-Wevelgem

- March 27: Dwars Door Vlaanderen

- March 31: Tour of Flanders

- April 7: Paris-Roubaix

- April 14: Amstel Gold Race

- April 21: Liège-Bastogne-Liège

- May 4-26: Giro d'Italia

Stars to Watch: A Glimpse into the Limelight

The cycling spring brings forth a constellation of stars, each poised to dazzle audiences with their prowess and determination. Here's a sneak peek into the schedules of some of the brightest stars in cycling:

Tadej Pogacar: The Slovenian superstar will not enter the Tour of Flanders this year. He will, however, look for a 2nd win inn the Strade Bianche, a revenge for Milan-SanRemo and, of course, Liège-Bastogne-Liège. Afterwards, he will take part in the Giro d'Italia for the first time in his career.

Mathieu Van der Poel: The world champion will keep his fans in suspense for a while with his full programme. For now, only two races are listed here: The Tour of Flanders and Paris-Roubaix.

Wout Van Aert: After a disappointing spring in 2023, Van Aert is taking a different approach this year. He wants to peak towards the Tour of Flanders and Paris-Roubaix. He will also ride the opening weekend and the E3, Gent-Wevelgem and Dwars door Vlaanderen.

Remco Evenepoel: The Belgian champion will go for a classification in Paris-Nice and make his debut in the Amstel Gold Race. In between, he will also ride the Flèche Wallonne before trying to complete his hat-trick in Liège afterwards.

Mads Pedersen: The former world champion will skip the opening weekend and start his season at Milan-SanRemo. This will be followed by the E3, Ghent-Wevelgem, Dwars door Vlaanderen, The Tour of Flanders and Paris-Roubaix. Can he capture a monument this spring?

Christophe Laporte: There will be a lot of pressure on the shoulders of the European champion. He pretty much rides all the big races from the Omloop to Roubaix. Will he fill up for Wout Van Aert or go for wins of his own?

Jasper Philipsen: He surprised friend and foe with his 2nd place in Paris-Roubaix in 2023, showing that he is not just a sprinter. He will be looking for his first major victory in the Omloop, Milan-SanRemo, Ghent-Wevelgem, Dwars door Vlaanderen and Paris-Roubaix. He will also be at the start in Tirreno-Adriatico and some smaller races.

Arnaud De Lie: The Walloon Bull is facing his breakthrough year. He is riding as many as 10 classics this spring and is also back at the start of Paris-Nice. Can he win a major race in 2024?

New Sponsorship Ventures

In the ever-evolving landscape of cycling sponsorship, new partnerships emerge as catalysts for innovation and growth. The most notable new player, is Decathlon. The French giant invested big in AG2R as a name sponsor and is also bringing its bike brand Van Rysel into the team.

In addition, Jumbo stepped down and Lease a Bike replaced it as name sponsor. In Belgium, Lotto-Destiny announced Orbea as its new cycling partner, ending its long-standing partnership with Belgian bike brand Ridley.

As the cycling spring unfolds with its promise of new beginnings and thrilling competitions, enthusiasts around the globe eagerly await the spectacle that lies ahead. From the cobbled classics to the majestic grand tours, each race promises to captivate audiences with its display of athleticism, strategy, and sheer determination. As riders pedal through picturesque landscapes and conquer formidable challenges, they inspire awe and admiration, reminding us of the indomitable human spirit.

Sources: Sporza, Wielerflits, Pro Cycling Stats, ProShots

A new agency world © 2023. All rights reserved.